Apple’s first event in 2021 has left us speechless. The “Spring Loaded” event exceeded expectations and introduced us to several new hardware products that we honestly could hardly wait for, and some we did not expect. Certainly, this year’s event was much more notable than last year’s. The virtual event amongst other novelties announced the new iPad Pros, a new iMac, a new Apple TV, AirTags and a purple iPhone 12.
AirTags are officially here and ready to be preordered. These little devices are perfect if you want to keep track of your belongings in case you misplace them. The tags can be attached to almost everything and users can track them by using the Find My app or a feature called Precision Finding on iPhone 12.
$45 for one AirTag
$149 for a four-pack
Purple iPhone 12
The iPhone 12 and iPhone 12 mini are now available in a new colour – purple. The phones will be available on April 30, and pre-orders are open as early as April 23.
iPhone 12 mini from $1,199
iPhone 12 from $1,349
Newest iPad Pro tablets are equipped with the fastest mind-blowing M1 chip. The 12.9-inch and 11-inch model both have a new 12 MP ultrawide camera with a 122-degrree field of view for automatic track of the user during video calls. They both have an upraded Liquid Retina display, whilst the 12.9-inch model has a breathtaking XDR display that uses 10,000 Mini LEDs. Preorders will be available from April 30 and the tablets will be shipped in the second half of May.
For 11-inch display starting at $1,199.
For 12.9-inch display starting at $1,649.
The new iMac has an entirely new design and it contains the M1 chip. It comes in seven vibrant colours, with only 11.5 mm it is extremely thin and has an immersive 24‑inch 4.5K Retina display. For a great user experience, there is a 1080p FaceTime HD camera, a six-speaker sound system and studio-quality mics that ignore background noise. The Magic Keyboard is included. Orders are possible from April 30, and iMacs will be available in the second half of May.
Starting at $1,899.00 for the basic model available in 4 colours.
Starting at $2,199.00 for a model with better specs, available in all 7 colours.
Apple TV 4K
Apple TV 4K has a new A12 Bionic processor and it can support HDR – high-frame-rate content for watching videos recorded with an iPhone 12 in Dolby Vision HDR. Moreover, the Apple TV remote was redesigned. It is made of aluminum, has a touch-enabled clickpad for precise control and the Siri button on the side. Preorders will be available from April 30 and the shipping should start in May.
For a 32GB storage $249
For a 64GB storage $279
Other important announcements:
- a new Magic Keyboard with Touch ID (it comes with the iMac),
- updated Apple Card (Family) – partners will be able to share and merge their accounts into one and have control over kids limit at shared Apple Card,
- update on Apple Podcasts – a new interface for easier search and share of podcasts and users will be able to subscribe to favourite shows.