Steve Jobs = Messaging Genius

As we acknowledge one year since Steve Jobs passed, we also acknowledge that without him iCoverLover wouldn’t exist.

The video that Apple produced in memory of Steve one year on was a beautiful piece dedicated to the world changing visionary.

You can see it here….

It got me thinking about just what a genius he was not only in his product delivery, yet also the way in which he delivered his message.  Always simple, always compelling – he created the actual headline that journalists would repeat the world over.  He taught the world some lessons, and changed the world forever.

The best example of this I can think of comes from when Steve introduced the MacBook Air several years ago, he picked up a manilla inter-office mail envelope and slid the laptop out of it.


The audience gasped and yes, Steve could have shown photos of how thin the laptop is, but instead he put it into the context of something we could all grasp. It’s small enough to fit in an inter-office mail envelope.  Genius!

The launch of the world changing iPhone is an amazing video to watch – check it out here!

Watch out for his headline making message….


1: Widescreen Touchscreen iPod,

2: Revolutionary Mobile Phone

3: Breakthrough Internet Communications Device

Repeat repeat repeat….This is ONE Device!

There are of course many, many more classics from this great man

What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.” (film “Memory & Imagination,” 1990) 

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” (Apple Worldwide Developers’ Conference, 1997)

“Being the richest man in the cemetery doesn’t matter to me. … Going to bed at night saying we’ve done something wonderful — that’s what matters to me.” (CNNMoney/Fortune, 1993)

“My job is not to be easy on people. My job is to make them better.” (CNNMoney/Fortune, 2008)

“Innovation distinguishes between a leader and a follower.” (“The Innovation Secrets of Steve Jobs,” 2001)

“I end up not buying a lot of things, because I find them ridiculous.” (The Independent, 2005)

“I would trade all my technology for an afternoon with Socrates.” (Newsweek, 2001)

One year since his passing we will say with great respect – RIP Steve!

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